Business, Marketing

If Everyone Is Your Customer, Then No One is Your Customer

I realize this sounds counter-intuitive (OK, crazy) but really, if you try to make  EVERYONE your customer, then NO ONE is your customer. No, this isn’t some kind of Schrödinger’s cat conundrum, it’s a  business fact. Really and truly. As business owners, we’re constantly hustling to keep a steady flow of clients coming our way. The… Read More If Everyone Is Your Customer, Then No One is Your Customer