Business, Marketing

If Everyone Is Your Customer, Then No One is Your Customer

I realize this sounds counter-intuitive (OK, crazy) but really, if you try to make  EVERYONE your customer, then NO ONE is your customer. No, this isn’t some kind of Schrödinger’s cat conundrum, it’s a  business fact. Really and truly. As business owners, we’re constantly hustling to keep a steady flow of clients coming our way. The… Read More If Everyone Is Your Customer, Then No One is Your Customer

Life

Have Brain – Will Cower

It’s amazing how much our brains, filled with whatever silly fears we decide to fill them up with, can alter our reality. And I don’t state this in some Nag Champa-induced fog, listening to my chakras realign. I saw it in action today with crystal clarity. And it blew me away. My daughter, Luba,  takes… Read More Have Brain – Will Cower

Life, Uncategorized

Middle Age Momma Takes on the Gym (or How I Almost Died on the Rower and Had an Epiphany)

I’ve started back at the gym recently. Nothing to stop the presses over I realize, but it’s a big step towards living life in a fear-less way. Let’s be honest – gyms are intimidating as hell. All those mirrors, all those machines that may or may not have been intrinsic to the Spanish Inquisition, all… Read More Middle Age Momma Takes on the Gym (or How I Almost Died on the Rower and Had an Epiphany)

Uncategorized

Fear Itself

“The only thing we have to fear is fear itself.” Franklin D. Roosevelt  I love this quote. I mean, I REALLY love this quote because it reaches far beyond the platitudes you find on posters with eagles on a mountain top or well-manicured office types high-fiving each other in perfect lighting (and really, who sees… Read More Fear Itself